Annual Meeting
Year-Round
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Policy & Advocacy
The AUA's Policy & Advocacy Team works full time in Washington, DC, with lawmakers and regulators. Their work impacts both the federal and state levels to support the practice of urology, our members and their patients. Our advocacy efforts now include opportunities for meaningful collaboration with industry, built on shared goals and the expertise of our dedicated staff and volunteers.
AUA Policy and Advocacy Sponsorship
Partnering for the Future of Urologic Care
Sponsorship of the AUA’s Policy and Advocacy initiatives offers industry partners a powerful opportunity to engage directly with AUA, Inc. an I.R.C. 501(c)(6) non-profit corporation, in the development of urologic policy, reimbursement, and advocacy initiatives. Supporters gain exclusive access to strategic consultative services, policy alignment meetings, and high-visibility branding opportunities that reinforce their leadership in urologic care.
Whether navigating complex coverage and reimbursement challenges, seeking insight into emerging policy trends, or supporting patient advocacy, this opportunity connects your organization with the AUA’s policy experts and advocacy platforms while preserving the independence and integrity of AUA’s policy development processes.
Your Sponsorship Benefits:
  • Consultative Services – Access structured, non-promotional consultative discussions with AUA policy and advocacy staff on reimbursement, regulatory, and advocacy topics.
  • Coding Corner Branding – Prominent brand recognition at the highly visible AUA 2026 Annual Meeting Coding Corner.
  • Policy Alignment & Committee Engagement – Opportunities to engage with AUA policy leaders and select committees to understand priorities, exchange perspectives, and explore areas of mutual alignment.
  • Support the Coalition for Urologic Patients (CUP)* – Demonstrate commitment to patient advocacy efforts focused on access, awareness, and equity in urologic care.
Sponsorship Tiers
$50,000 – Policy Champion
  • Branding recognition at the 2026 Annual Meeting Coding Corner
  • Up to four (4) strategic consultative meetings per sponsorship year with AUA staff
    • Meetings are intended to be spread across the sponsorship year and are typically held once per quarter
    • Meetings are typically 30 minutes in length
    • Meetings are scheduled during designated AUA Policy and Advocacy office-hour windows
    • Agenda topics are requested in advance to ensure appropriate staff participation
  • One general alignment meeting
    • Typically held at the start of the sponsorship term
    • Designed to identify shared policy and advocacy priorities and determine appropriate engagement pathways
  • Opportunity for committee engagement
    • Informal access to policy experts for relationship-building and directional feedback
    • May include attending or participating in select meetings of the Physician Payment and Reimbursement Committee (PPRC), Urology Telehealth and Technology Committee (UTTC), or other workgroups as appropriate
    • Committee engagement does not include a formal coding and reimbursement consultation or written guidance
  • Participation in the Coalition for Urologic Patients (CUP)*
$25,000 – Policy Partner
  • Up to two (2) strategic consultative meetings per sponsorship year with AUA staff
    • Meetings are typically 30 minutes in length
    • Meetings are scheduled during designated AUA Policy and Advocacy office-hour windows
  • One general alignment meeting, typically held before other consultative discussions
  • Participation in the Coalition for Urologic Patients (CUP)*
$2,500 – Policy Explorer
(Ideal for startups and small companies)
  • Up to three (3) hours of consultative services
    • Limit one purchase per company per year
    • Scheduling subject to staff availability and the standard office-hour framework
$5,000 – Coding and Reimbursement Consultation
(Ideal for companies seeking targeted feedback on coding strategies)
  • One 30-minute product presentation with the AUA Physician Payment and Reimbursement Committee (PPRC), structured as follows:
    • 10-minute company presentation
    • 10-minute Q&A between the PPRC and company
    • 10-minute committee-only discussion
  • Includes formal written feedback from the PPRC following the session
  • Limit one session per company per year
Requires pre-approval through AUA’s coding intake process prior to purchase.
Standard Engagement Framework
  • Strategic consultative meetings are designed to be paced throughout the sponsorship year to support ongoing dialogue and thoughtful engagement
  • Meetings are time-bound, agenda-driven, and scheduled during designated AUA Policy and Advocacy office hours
  • Not all AUA staff or subject-matter experts will attend every meeting; participation is based on agenda relevance and availability
  • Sponsorship does not imply endorsement, guarantee outcomes, or influence AUA policy positions
  • AUA maintains full independence and integrity in all policy, advocacy, and committee activities
Why Partner with AUA?
  • Stay Ahead of Policy Shifts – Direct insight into payer, policy, and regulatory trends impacting urologic care.
  • Strengthen Your Voice – Engage with AUA’s respected advocacy infrastructure while maintaining appropriate boundaries.
  • Demonstrate Commitment: Support initiatives that protect patient access, physician autonomy, and the future of urologic care.
*Coalition for Urologic Patients (CUP)
The Coalition for Urologic Patients (CUP) unites patient advocacy organizations and specialty societies within the urologic community to build consensus, collaborate, and engage in public policy and advocacy activities at both the federal and state levels. CUP provides a platform for collective action on public policy issues that impact urologic care and patients.
AUA Health Policy Weekend 2025
Sponsorship Opportunities
AUA Headquarters | Linthicum, MD
Industry Participation: Friday, November 21, 2025
Health Policy Weekend (HPW) is the AUA’s premier urologic policy event, bringing together urologists, patient advocates, and policy leaders to shape the future of health policy. For the first time, AUA is opening limited access to industry partners through two tailored sponsorship packages focused on engagement, shared policy priorities and collective impact.
POLICY LEADER SPONSOR – $15,000
Limited Availability
Benefits:
  • 2 company registrations for HPW (Friday-only)
  • Participation in the AUA’s Inaugural Insurance Roundtable (Friday, Nov. 21)
    • Up to 2 company reps may attend
    • Engage in high-level discussions with private payers, federal agencies, and urologists
    • Will include the opportunity to hear from urologic patients about specific payment-related challenges and burdens
    • Topics include reimbursement challenges, LCDs, coverage denials, and opportunities for advocacy
  • Table-top exhibit space on Friday (exact hours TBD)
  • Logo placement on: HPW event website, printed onsite agenda
  • 2 invitations to Friday evening networking reception
  • Inclusion in post-event attendee list (name and institution only)
  • Verbal recognition during Friday luncheon or evening networking reception
ADVOCACY SUPPORTER SPONSOR – $7,500
Benefits:
  • 1 company registration (Friday-only)
  • Table-top exhibit space on Friday (exact hours TBD)
  • Logo placement on: HPW event website, printed onsite agenda
  • 1 invitation to Friday evening networking reception
  • Inclusion in post-event attendee list (name and institution only)
Important Notes:
  • Industry is not permitted to attend closed-door committee meetings throughout the weekend.
  • The Insurance Roundtable is strictly available to Policy Leader sponsors.
  • Sponsorships are limited and will be accepted on a first-come, first-served basis due to capacity restrictions.
  • Sponsorship of the AUA Health Policy Weekend does not include access to, or participation in, Patient Advocacy Alliance programming.