Partnering for the Future of Urologic Care
Sponsorship of the AUA’s Policy and Advocacy initiatives offers industry partners a powerful opportunity to engage directly with AUA, Inc. an I.R.C. 501(c)(6) non-profit corporation, in the development of urologic policy, reimbursement, and advocacy initiatives. Supporters gain exclusive access to strategic consultative services, policy alignment meetings, and high-visibility branding opportunities that reinforce their leadership in urologic care.
Whether you're navigating complex coverage challenges, shaping the policy landscape, or supporting patient advocacy, this opportunity connects your organization with the AUA’s top experts and platforms for change.
Consultative Services – Leverage AUA’s expertise through customized policy and regulatory guidance.
Coding Corner Branding – Feature your brand prominently at the highly visible AUA 2026 Annual Meeting Coding Corner.
Policy Alignment & Committee Engagement – Engage with AUA policy leaders and select committees to understand, align, and collaborate on mutual priority issues.
Support the Coalition for Urologic Patients (CUP)* – Champion patient advocacy efforts that address access, awareness, and equity in urologic care.
Branding recognition at the 2026 Annual Meeting Coding Corner
Up to 4 strategic consultative meetings per year with AUA staff
Opportunity for committee engagement - informal access to policy experts for relationship-building and directional feedback.
May include attending or participating in select meetings of the Physician Payment & Reimbursement Committee (PPRC), Urology Telehealth & Technology Committee (UTTC), or other workgroups as appropriate
Committee Engagement does not include a formal Coding & Reimbursement Consultation or a written letter of guidance
Participation in the Coalition for Urologic Patients (CUP)*
One general alignment meeting to identify shared policy and advocacy priorities (typically held before other consultative discussions)
Up to 2 strategic consultative meetings per year with AUA staff
Participation in the Coalition for Urologic Patients (CUP)*
One general alignment meeting to identify shared policy and advocacy priorities (typically held before other consultative discussions)
(Ideal for startups and small companies)
(Ideal for companies seeking targeted feedback on coding strategies)
One 30-minute product presentation with the AUA Physician Payment & Reimbursement Committee (PPRC)
10-minute company presentation
10-minute Q&A between PPRC and company
10-minute committee-only discussion
Includes formal written feedback from the PPRC following the session
Limit one session per year
Requires pre-approval through AUA’s coding intake process before sponsorship can be purchased. Learn more about the process here. Stay Ahead of Policy Shifts – Direct insights into payer, policy, and regulatory trends impacting urology.
Strengthen Your Voice – Align your goals with the AUA’s respected advocacy platform.
Demonstrate Commitment: Support initiatives that protect patient access and physician autonomy.
The Coalition for Urologic Patients (CUP) unites patient advocacy organizations and specialty societies within the urologic community to build consensus, collaborate, and engage in public policy and advocacy activities at both the federal and state levels. CUP provides a platform for collective action on public policy issues that impact urologic care and patients.
Sponsorship Opportunities
AUA Headquarters | Linthicum, MD
Industry Participation: Friday, November 21, 2025
Health Policy Weekend (HPW) is the AUA’s premier urologic policy event, bringing together urologists, patient advocates, and policy leaders to shape the future of health policy. For the first time, AUA is opening limited access to industry partners through two tailored sponsorship packages focused on engagement, shared policy priorities and collective impact.
Limited Availability
2 company registrations for HPW (Friday-only)
Participation in the AUA’s Inaugural Insurance Roundtable (Friday, Nov. 21)
Up to 2 company reps may attend
Engage in high-level discussions with private payers, federal agencies, and urologists
Will include the opportunity to hear from urologic patients about specific payment-related challenges and burdens
Topics include reimbursement challenges, LCDs, coverage denials, and opportunities for advocacy
Table-top exhibit space on Friday (exact hours TBD)
Logo placement on: HPW event website, printed onsite agenda
2 invitations to Friday evening networking reception
Inclusion in post-event attendee list (name and institution only)
Verbal recognition during Friday luncheon or evening networking reception
1 company registration (Friday-only)
Table-top exhibit space on Friday (exact hours TBD)
Logo placement on: HPW event website, printed onsite agenda
1 invitation to Friday evening networking reception
Inclusion in post-event attendee list (name and institution only)
Industry is not permitted to attend closed-door committee meetings throughout the weekend.
The Insurance Roundtable is strictly available to Policy Leader sponsors.
Sponsorships are limited and will be accepted on a first-come, first-served basis due to capacity restrictions.
Sponsorship of the AUA Health Policy Weekend does not include access to, or participation in, Patient Advocacy Alliance programming.
