Branding
Grab the AUA attendees’ attention and stand out above the competition. Branding opportunities are a great way to reinforce your brand in your customer’s mind, feature a new product, or establish your company as an industry leader.
Banners
Hanging banners and wall clings will be offered in various locations throughout the convention center. Refer to the chart below for location and availability.
Deadlines:
  • Deadline to submit concept proof for content approval to AUA: March 19, 2027
  • Deadline to submit print-ready file to GES: March 26, 2027
Banner Name
Size
Location
Sponsorship Fee
Availability
25 ft. W x 25 ft. H
Double-sided
Near Registration in main hallway
$75,000
FROR
15 ft. Diameter
Single-sided and a
17ft W x 9ft H Cling
Near Product Theater Entrance in main hallway
$40,000
Available
15 ft. Diameter
Double-sided and two clings
Near Hands-On Training Pavilion Entrance in main hallways
$55,000
Available
16 ft. W x 11 ft. H
Freestanding wall + (3) 2 ft. x 20 ft. floor clings + 8 table graphics
Banner wall is located in the Sails Pavilion. Convo space is on The Terrace.
$30,000
On Hold
Banner Wall 2 & Convo Space
16 ft. W x 11 ft. H
Freestanding wall + (3) 2 ft. x 20 ft. floor clings + 8 table graphics
Banner wall is located in the Sails Pavilion. Convo space is on The Terrace.
$30,000
On Hold
Banner Wall 3 & Convo Space
16 ft. W x 11 ft. H
Freestanding wall + (3) 2 ft. x 20 ft. floor clings + 8 table graphics
Banner wall is located in the Sails Pavilion. Convo space is on The Terrace.
$30,000
Available
AUA Square Banner 1
15 ft. W x 15 ft. H
Single-Sided
Near Learning Lab in The AUA Square
$20,000
FROR
AUA Square Banner 2
15 ft. W x 15 ft. H
Single-Sided
Near Learning Lab in The AUA Square
$20,000
FROR
AUA Square Banner 3
15 ft. W x 15 ft. H
Single-Sided
Near Learning Lab in The AUA Square
$20,000
FROR
20 ft. W x 3 ft. H
Double-Sided
Near podium rooms
$30,000
Available
City Side Tunnel Beam Cling 2
20 ft. W x 3 ft. H
Double-Sided
Near podium rooms
$30,000
Available
City Side Tunnel Beam Cling 3
20 ft. W x 3 ft. H
Double-Sided
Near podium rooms
$30,000
Available
City Side Tunnel Beam Cling 4
20 ft. W x 3 ft. H
Double-Sided
Near podium rooms
$30,000
Available
Bay Side Tunnel Beam Cling 5
20 ft. W x 3 ft. H
Double-Sided
Near course rooms
$30,000
On Hold
Bay Side Tunnel Beam Cling 6
20 ft. W x 3 ft. H
Double-Sided
Near course rooms
$30,000
Available
Bay Side Tunnel Beam Cling 7
20 ft. W x 3 ft. H
Double-Sided
Near course rooms
$30,000
Available
Bay Side Tunnel Beam Cling 8
20 ft. W x 3 ft. H
Double-Sided
Near course rooms
$30,000
Available
Floor Graphics
Floor graphics will be offered at various entrances throughout the S&T Hall and Sails Pavilion. Refer to the chart below for location and availability.
Deadlines:
  • Deadline to submit concept proof for content approval to AUA: March 19, 2027
  • Deadline to submit print-ready file to GES: March 26, 2027
Name
Size
Location
Sponsorship Fee
Availability
Business Suites Hallway
20 ft. W x 10 ft. H
Entrance from main Foyer
$15,000
FROR
Business Suites S&T Hall
20 ft. W x 10 ft. H
Entrance from inside the S&T Hall
$15,000
Available
AUA Square 1
20 ft. W x 10 ft. H
$20,000
FROR
AUA Square 2
20 ft. W x 10 ft. H
$20,000
FROR
AUA Square 3
20 ft. W x 10 ft. H
$20,000
Available
Hand-On Training Pavilion Entrance
(2) 20 ft. W x 10 ft. H
$30,000
Available
Tech Pavilion Entrance
20 ft. W x 10 ft. H
$20,000
Available
Sails Pavilion Entrance 1
20 ft. W x 10 ft. H
Near the ballroom 20 entrance
$25,000
Available
Sails Pavilion Entrance 2
20 ft. W x 10 ft. H
Near the ballroom 20 entrance
$25,000
Available
Sails Pavilion Entrance 3
30 ft. W x 20 ft. H
Near the ballroom 6 entrance
$30,000
Available
Escalator Packages
Hall B1 Escalator near the Plenary
Located off the main hallway on the 1st floor of the convention center, this escalator package is in close proximity to The Plenary and the Marriott Marquis side of the building.
Package includes:
  • Clings on side escalator glass
  • Carpet graphics at escalator base
  • Hanging banner between escalators
  • Wall clings flanking the escalators
Deadlines:
  • Artwork concept proof due to AUA: March 19, 2027
  • Final print-ready files submitted to GES: March 26, 2027
Investment:
$80,000
Availability:
FROR
View Render
Hall C Escalator
Located off the main hallway on the 1st floor of the convention center, this escalator package is outside of the Product Theater entrance into the S&T Hall.
Package includes:
  • Clings on side escalator glass
  • Two-story banner between the escalators
  • Carpet graphic continuation of the banner
Deadlines:
  • Artwork concept proof due to AUA: March 19, 2027
  • Final print-ready files submitted to GES: March 26, 2027
Investment:
$75,000
Availability:
FROR
View Render
Convention Center Main Entrance Escalator
Located inside the main entrance to the convention center and across from the main entrance into the S&T Hall and registration.
Package includes:
  • Metal runner between escalators
  • Floor graphic at the base of the escalators
  • Triangle banners on the side of the escalator facing registration
  • 15’ diameter circular banner
  • Large banner cling in main hallway
Deadlines:
  • Artwork concept proof due to AUA: March 19, 2027
  • Final print-ready files submitted to GES: March 26, 2027
Investment:
$60,000
Availability:
FROR
View Render
Hall H Escalator
Located off the main hallway on the 1st floor of the convention center, this escalator package is outside of the Business Suites and Hands On Training Pavilion.
Package includes:
  • 15’ diameter circular sign (Double-sided)
  • Metal runners going up the center between escalators
  • 15’ wide x 4’ high Carpet Graphic at the top and bottom of the escalators
Deadlines:
  • Artwork concept proof due to AUA: March 19, 2027
  • Final print-ready files submitted to GES: March 26, 2027
Investment:
$50,000
Availability:
FROR
View Render
AUA Square Columns
Wrapped columns located in the AUA Square.
Deadline(s):
  • Artwork concept proof due to AUA: March 19, 2027
  • Final print-ready files submitted to GES: March 26, 2027
Investment:
$20,000
Availability:
Column 1: FROR
Column 2: FROR
AISLE SIGNS
Aisle Signs in the S&T Hall
Increase your visibility throughout the entire Science & Technology Hall. Your corporate and/or product logo will be placed on each of the signs as well as your booth number. Aisle signs will be hanging as well as several floor standing street signs in major aisles to direct attendees around the hall.
Deadline(s):
  • Artwork concept proof due to AUA: March 19, 2027
  • Final print-ready files submitted to GES: March 26, 2027
Investment:
$75,000
Availability:
FROR
Stackable Cubes
Unveil your brilliance with three, 3'x3' stackable cubes! Our branded cubes stand tall and proud when fully stacked at 9 feet wide by 9 feet high, offering an impressive canvas for your messaging, branding, and innovation. Whether you want to showcase your latest products, feature important statistics, or highlight your medical breakthroughs, there's plenty of space to get your message across!
Deadline(s):
  • Artwork concept proof due to AUA: March 19, 2027
  • Final print-ready files submitted to GES: March 26, 2027
Notes:
  • Each cube is 3 feet wide by 3 feet high
  • Branding available on 4 sides of each cube
  • Top and bottom of each cube will be a solid color of your choice
Investment:
$10,000 per structure (3 cubes)
Availability:
Cube 1: FROR
Cube 2: FROR
Cube 3: FROR
Cube 4: FROR
Cube 5: FROR
Cube 6: FROR
Sign Spinners
Make your brand impossible to miss with one of the most eye-catching activations at AUA2027 — high-energy sign spinners stationed right at the main entrance doors. These skilled performers will grab the attention of every attendee entering the venue, creating a moment that’s not only memorable but also highly shareable. Expect videos, photos, and plenty of social media buzz, all with your custom branding front and center.
Each sign features dual-sided exposure: one side representing the AUA, and the other fully customized with your graphics, putting your brand in the spotlight. To amplify visibility, each spinner will be outfitted in a branded t-shirt showcasing your logo on both the front and back.
This is more than signage, it’s a high-visibility, high-impact opportunity to engage with thousands of attendees as they make their way to the AUA Square. Don’t miss your chance to bring energy, direction, and brand awareness all in one unique sponsorship!
Deadlines:
  • Low-res proof due to AUA for content approval: March 19, 2027
  • Final print-ready file due to AUA: March 26, 2027
Investment:
$30,000
Availability:
1
Registration Kiosks
To effectively reach attendees as they begin their annual meeting weekend, consider registration kiosks in The Square. Consider the following strategy to leverage the 26 kiosks with (2) sided sponsor branding visited by all pre-registered attendees. Display a warm and welcoming message on the kiosks, inviting attendees to visit your booth and engage with sponsors.
Deadline(s):
  • Artwork concept proof due to AUA: March 19, 2027
  • Final print-ready files submitted to GES: March 26, 2027
Investment:
$40,000
Availability:
FROR
Standard Lightboxes
Attract the eyes of every attendee in its path with beautiful four-color graphics on a lighted display. Light boxes are placed in prominent locations to ensure maximum visibility. Both single and double-sided lightboxes are available.
Artwork Specs:
  • Each panel is 34 15/16 inches wide x 76 15/16 inches tall
  • 2 panels total
Deadline(s):
  • Artwork concept proof due to AUA: March 19, 2027
  • Final print-ready files submitted to GES: March 26, 2027
Investment:
8,000
Availability:
Lightbox 1: FROR
Lightbox 2: FROR
Lightbox 3: FROR
Lightbox 4: FROR
Rotating Lightboxes
Rotating 4-sided Lightbox
Take your standard lightbox to the next level with four lit panels that rotate to catch the eye of attendees passing by.
Artwork Specs:
  • Each panel is:
  • 4 panels total
Deadline(s):
  • Artwork concept proof due to AUA: March 19, 2027
  • Final print-ready files submitted to GES: March 26, 2027
Investment:
$15,000
Availability:
Lightbox 1: FROR
Lightbox 2: FROR
Lightbox 3: FROR
Lightbox 4: FROR
Lightbox 5: FROR
Lightbox 6: ON HOLD
RESTROOMS
Mirror and stall clings in all restrooms, plus urinal cakes in all men's restrooms.
Deadline(s):
  • Artwork concept proof due to AUA: March 19, 2027
  • Final print-ready files submitted to GES: March 26, 2027
Investment:
$100,000
Availability:
FROR
Convention Center Entrance Doors
Guaranteed to increase your exhibit success, these customizable window clings will be placed on the exit doors in the level 1 atrium. They will be displayed throughout the duration of the conference and will catch the eye of every attendee traveling to posters, podiums, forums and the shuttle buses.
Deadline(s):
  • Artwork concept proof due to AUA: March 19, 2027
  • Final print-ready files submitted to GES: March 26, 2027
Investment:
$50,000
Availability:
FROR
Sails Pavilion Doors
Customizable window clings will be placed on the entrance/exit doors in the upper level Sails Pavilion. They will be displayed throughout the duration of the conference and will catch the eye of every attendee traveling to posters, podiums, forums and the Sails Pavilion activities.
Deadline(s):
  • Artwork concept proof due to AUA: March 19, 2027
  • Final print-ready files submitted to GES: March 26, 2027
Investment:
$25,000
Availability:
On Hold
Park Benches
Park bench advertising offers a unique opportunity to showcase your brand in a relaxed, high-impact setting. Attendees often seek moments of respite, making benches the perfect platform for your message to shine in the AUA Square.
Deadline(s):
  • Artwork concept proof due to AUA: March 19, 2027
  • Final print-ready files submitted to GES: March 26, 2027
Investment:
$6,000/set
Availability:
Set 1 in Square: FROR
Set 2 in Square: FROR
Set 3 in Square: FROR
Set 4 in Square: FROR

Set 1 in Sails Pavilion: Available
Set 2 in Sails Pavilion: Available
Set 3 in Sails Pavilion: Available
Set 4 in Sails Pavilion: Available
HISTORY EXHIBIT
The William P. Didusch Center for Urologic History is a Museum, Archive and Library located within the American Urological Association (AUA) Headquarters. Every year in the Science and Technology Hall at the AUA’s Annual Meeting, the Didusch Center presents an industry-supported History Exhibit on some aspect of the history of medicine, urology in particular. The goal of the History Exhibit is to stimulate critical thinking and offer young urologists an understanding of the medical history and ethics that support their practice. It is well-attended by urology practitioners young and old, as well as industry personnel and convention center staff.
The theme of the exhibit is determined by member surveys, the AUA History Committee and Historian, and relevance to urology today. The exhibit is curated by a topic-specialist annual meeting curator or curatorial group, who involve their colleagues and trainees in creation of the exhibit and the accompanying brochure. It is a grassroots effort led by passionate and committed individuals.
In addition to a hugely popular Museum Store that sells urologic novelties, the History Exhibit includes 10-12 talks at the booth given by specialists in the theme. That theme is likewise reflected in the abstract-driven AUA Forum on the History of Urology, a well-attended staple at the AUA Annual Meeting since 1965. Sponsorship opportunities include the sponsor’s booth placed near the History Booth, recognition on the booth panels, recognition on all print and digital promotion of the booth, and a full-page ad within the booth brochure.
Investment:
$60,000
Availability:
SOLD