The AUA offers access to practicing urologists, advanced practice providers, residents, researchers, and other healthcare professionals through customized qualitative and quantitative research initiatives.
Focus groups and advisory discussions
One-on-one interviews and KOL engagements
Quantitative surveys
Product testing and user experience studies
Workflow and practice environment research
Clinical trial recruitment initiatives
Innovation feedback and concept validation
At the AUA Annual Meeting host city
During AUA section meetings
At AUA Headquarters in Linthicum, Maryland
At an organization’s office or facility
Virtually or through hybrid formats
In targeted geographic markets across the United States
A unique differentiator of the AUA Industry Insights program is the opportunity to conduct research initiatives at AUA Headquarters in Linthicum, Maryland.
These engagements provide organizations with access to a highly professional, specialty-focused environment while also offering participating healthcare professionals the opportunity to engage directly with the national organization representing the field of urology.
Executive-level physician engagement
Product and technology evaluations
Innovation feedback and usability testing via human factor analysis
Strategic advisory discussions
KOL roundtables and collaborative sessions
With nearly 24,000 members worldwide, the AUA represents more than 90% of practicing urologists in North America and is the largest global urology organization.
The AUA provides organizations with the opportunity to conduct customized surveys across its membership to support internal market research and strategic insight initiatives.
Services may include survey programming, fielding, response management, summary reporting, the delivery of blinded raw data files, as well as analysis and reporting.
Through the Urology Care Foundation, organizations may also conduct patient-focused research initiatives designed to better understand patient experiences, treatment journeys, unmet needs, awareness levels, and outcomes across a wide range of urologic disease states and therapeutic areas.
Online patient surveys
Virtual discussion groups
One-on-one interviews
Patient journey and treatment experience research
Educational needs assessments
Patient audiences may be segmented based on disease state, demographics, geography, treatment history, caregiver status, and other customized criteria.
Innovation Nexus Investor Insights provides investors, venture capital groups, and innovation-focused organizations with access to highly credible, specialty-specific perspectives within the urology space.
Modeled after the AUA’s established Industry Insights program, this offering connects organizations with practicing urologists, clinical experts, innovators, and key stakeholders across the urology ecosystem.
Investment diligence and market validation
Physician feedback on emerging technologies and therapeutics
Innovation and commercialization strategy
Clinical workflow and adoption insights
Product evaluation and usability feedback via human factor analysis
Strategic advisory discussions and market landscape perspectives
At the AUA Annual Meeting host city
During AUA section meetings
At AUA Headquarters in Linthicum, Maryland
At an organization’s office or facility
Virtually or through hybrid formats
All AUA Industry Insights engagements are fully customized based on project objectives, methodology, target audience, recruitment needs, location, logistics, and timeline.
Contact
Keith Price to schedule a consultation and receive a customized proposal and pricing quote.
The AUA Annual Census: Collecting meaningful data to bridge knowledge gaps in urology
First launched in May 2014, the AUA Census provides clinicians, policymakers, payers and patients with important information about urologic providers' geographic distribution, demographic characteristics, education and training and patterns of urology practice. It also identifies cross-sectional and longitudinal variations across the specialty nationwide.
The census modules consist of core and supplemental questions.
Core questions target the entire urology specialty assessing cross-sectional and longitudinal patterns. Core questions include practicing status, clinical practice setting, primary and secondary subspecialties, patient encounters, employment status and type of employers.
Supplemental questions focus on emerging issues and are only asked in a single year and/or distributed to a subset of participants, either by randomized or targeted selection. Supplementary questions may be a continuation of core questions or specific to a targeted group of participants, such as urologists who practice prostate cancer care in a particular state or urologists who provide a specific type of patient care (see example below).
The Census launches each Spring at the AUA Annual Meeting and remains available, online, through September. Participants who complete the Census are eligible to be entered into a raffle to receive prizes such as gift cards. The results are analyzed beginning in October and included in the annual publication, The State of the Urology Workforce and Practice in the United States, that is published before the next AUA Annual Meeting.
NOV-FEB
Question Collection
MAR-APR
Testing and Design
MAY
Census Launch at AUA Annual Meeting
SEPT
Census Data Collection Completion
OCT-JAN
Analysis and Reporting
APR-MAY
The State of the Urology Workforce and Practice in the United States
JUN
De-ID Public Use Micro Dataset Published
Results from the Census data are released annually to inform the urology community, patients, policymakers and healthcare system and the general public about urology workforce and practice. De-identified, census-based public use micro-datasets are available to clinicians, health services and policy researchers, residents, medical students, and industry groups for research and analysis. Send an email to
dataservices@AUAnet.org to get pricing information.
The Census data reports are available online free of charge to all members of the urology community. Notably, the AUA utilizes census data to advocate on behalf of the specialty. Participants who complete the Census are eligible to be entered into a raffle to receive prizes such as gift cards.
Identifiable information collected from this AUA Membership ID-based census will be stored in a secured area and will not be reported or shared with any third party. It may be used by the AUA to better segment and target its communications to you. De-identified, aggregated data may be shared to advance urologic research.
Industry has the ability to add up to 8 questions to the Annual Census. All questions must be reviewed and approved by the AUA. A final report will be delivered to the sponsor within an agreed upon timeframe at the closing of the Census. The maximum number of industry sponsored questions in the Census is 16. The maximum number of industry sponsored questions per sponsoring company is 8.
$60,000/ 8 Questions or $40,000 /4 questions
