Opportunity to have group discussions with 6-10 urologic (urologists, residents, nurse practitioners, physician assistants, researchers, etc.) thought leaders and receive unbiased feedback on topics industry partners need for quality insights. Qualitative research in the form of focus groups is ideal for:

AUA’s professional Market Research team will work with industry to ensure their focus group sessions are tailored to meet the specific goals and objectives of the company and an AUA experienced moderator will help achieve productive and beneficial focus group sessions.

The following services are included:

A limited number of in-person focus groups are conducted at the Annual Meeting every year. We also offer the option to hold virtual focus groups throughout the year.  For those conducted at the Annual Meeting, they must be booked well in advance to allow for appropriate goal setting, recruiting and logistics. Because of the focus group room setup at the AUA Annual Meeting, industry partners will not be allowed to attend the focus groups. However, all focus groups will be recorded and a digital audio file of each focus group will be shared with the industry partner.

The AUA is in the unique position of connecting industry partners that are new to urology with a very select, exclusive group of Key Urology Opinion Leaders. AUA will organize a 90-minute focus group between new market industry partners and 6 to 8 urologist leaders in the specific urology area of interest. The industry partner will be able to use this 90 minutes to lead a focus group to assess needs, gather insights, collect feedback on product/drug development, related. Included in fee:

Similar to focus groups, one-on-one in-depth virtual interviews allow valuable insights to be uncovered when conducting an in-person focus group at the AUA Annual Meeting is not possible.

AUA’s professional Market Research team will work with industry to ensure their one-on-one in-depth virtual interviews are tailored to meet the specific goals and objectives of the company and a trained AUA interview moderator will help you achieve productive and beneficial interviews.

The following services are included:

The AUA will work with industry partner to recruit urologists, APPs, and/or residents who are interested in engaging in meaningful discussions regarding clinical trials. The AUA will select these participates and connect them with your team to complete ten 15-minute discussions, centered around the specifics of the trial, and to gauge their interest in potentially joining as a trial site.

Potential respondents can be segmented based on the industry partners needs such as amount of time practicing, geography, specialty and are under no obligation to join. In appreciation of their time and opinions, each physician participant will receive an honorarium of $250. To qualify for participation, each physician must complete a short 5-question online survey. This survey will be collaboratively designed with our industry partner to ensure their qualification for this unique opportunity.

Once the respondent has met the criteria for participation and successfully qualified, the AUA will proceed with their consent to share their contact information with the industry partner to set up the 15-minute discussion. The discussion can take place either in-person at the AUA Annual Meeting or via a Zoom meeting before or after the AUA Annual Meeting.

The following services are included:

With nearly 24,000 members, the American Urological Association (AUA) comprises over 90% of the practicing urologists in North America and is the largest global urology organization. We have the ability to conduct surveys of our membership to answer questions on our own behalf or on behalf of other interested parties. To help support our industry partners, we are now offering access to survey our membership. This access is available for both domestic and international members as well as other urologic healthcare team members such as advanced practice providers, researchers/scientists, and urology practice administrators.

The following services are included:

Industry surveys will be conducted according to the following terms:

The census modules consist of core and supplemental questions.

Core questions target the entire urology specialty assessing cross-sectional and longitudinal patterns. Core questions include practicing status, clinical practice setting, primary and secondary subspecialties, patient encounters, employment status and type of employers.

Industry has the ability to add up to 8 questions to the Annual Census.  All questions must be reviewed and approved by the AUA.  A final report will be delivered to the sponsor within an agreed upon timeframe at the closing of the Census.